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Demographic Survey of Users

(600 users surveyed)
Which of the following groups includes your age?

75 +  1%
65 - 74  4%
55 - 64  8%
45 - 54  16%
35 - 44  17%
25 - 34  9%
18 - 24  16%
Under 18  28%
Prefer not to answer  2%

Are you...

Male  75%
Female  24%
Prefer not to answer  1%

What level of education have you completed?

Some HS  19%
HS Grad  14%
Some College  31%
College Grad  20%
Post-Grad Work  7%
Post-Grad Degree  6%
Prefer not to answer  3%

What is your total household income?

$100k +  9%
$75k - $99.9k  11%
$50k - $74.9k  20%
$35k - $49.9k  15%
$20k - $34.9k  10%
Under $20k  12%
Prefer not to answer  22%

What is your occupation?

Senior Management  2%
Other Management  6%
Professional  21%
Technical  8%
Sales  5%
Administrative  4%
Other Employed  11%
Homemaker/Full-time Parent  2%
Student  27%
Retired  7%
Not Employed  3%
Prefer not to answer  3%

Have you bookmarked this site?

Yes  50%
No  50%

In a typical week, about how much time do you spend using the Internet?

20 + hrs.  7%
11 - 20 hrs.  12%
6 - 10 hrs.  22%
3 - 5 hrs.  28%
1 - 2 hrs.  21%
Less than 1 hr.  11%

On average, how much time do you spend on this site in a typical visit?

60 + mins.  1%
31 - 60 mins.  6%
21 - 30 mins.  20%
11 - 20 mins.  30%
5 - 10 mins.  30%
Less than 5 mins.  14%

How frequently do you visit this site?

Daily  20%
Several times/week  28%
Once/Week  17%
Several times/month  11%
Once a month  5%
Less than once a month  7%
First visit  12%


How did you find our site? (select one)


From search engines   22%
Through the (non banner) links   6%
From an offline AD   2%
In articles   2%
Web Yellow pages   0%
Internet ad banners   6%
Recommended by friends   62%
E-mail promotions   0%


Based on your overall surfing experience, how satisfied are you with our web site?


Very Dissatisfied   7%
Dissatisfied   5%
Neutral   30%
Satisfied   58%


How likely are you to come back to this site again in the near future?


Very Unlikely   13%
Somewhat Unlikely   3%
Neutral   11%
Somewhat Likely   18%
Very Likely   55%


Are you a:


Student   30%
Parent   29%
Coach   10%
Athletic Director   1%
College Recruiter   1%
General Prep Sports Fan   17%
Other   13%


What Activity District do you live in?


District I   6%
District II   8%
District III   23%
District IV   18%
District V   15%
District VI   19%
Other   11%


Note:  Due to rounding, column totals may not add to exactly 100%.

 


 

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